Brand Packaging Comparison: T2 (New Zealand Black Tea) & Woolworths Homebrand Black Tea

What colours, typefaces, graphics does the company use on the packaging? What does this say about the value of the product? & What materials are used in the packaging (ie. card stock, foils, speciality papers, print treatments)? What do the materials tell you about the product value?

Both Woolworths and T2 use sans-serif typefaces on their packaging. Woolworths uses varying typefaces, colours and sizes to show hierarchy on their packaging while T2 uses a single typeface and colour and utilises typeface sizes and the principle of scale, to show hierarchy on their packaging. Woolworth's packaging, with its graphic of a cup of tea and variety of colours and typefaces though simple, lacks the elegance of T2's non-graphical, less-is-more approach to packaging due to it's use of the principles of balance and harmony. T2's packaging also gives the impression of a much higher quality product than that of the Woolworths packaging. T2's use of design principles like contrast, emphasis and scale make their packaging more elegant than Woolworth's packaging.

The ordinary plain white and red cardboard packaging of the Woolworths tea gives it the appearance of a cheaper and somewhat lower quality product when compared to the black glossy embossed metal packaging from T2 which appears to be more premium.

Resources:

Woolworths (Unknown). Homebrand Black Tea Bags 200pk 360g [Homebrand Black Tea Bags 200pk 360g]. Retrieved from https://www2.woolworthsonline.com.au/Content/wowProductImages/medium/260182.jpg

T2 (Unknown). New Zealand Black 30g Tin [New Zealand Black 30g Tin]. Retrieved from http://www.t2tea.com/assets/Images/Products/Heroes/532x361xNewZealandBlackHero2.jpg.pagespeed.ic.st8XlZDMUV.jpg